It’s been a pretty hectic start to 2010, and following a trip to Zaafarana in Egypt and Les Coches in France to produce a selection of video podcasts I started to realise I had to really put some serious thought to hardware and workflows if I was to make it through an already busy year of web and video production.
I consider myself pretty technically comptent, to many I am considered a techie geek – always one to embrace the latest gadgets and push them to their full potential in my work. The last two years in particular have seen real advances in the kit and technologies at our disposal – HD DSLRs, go pros, prores, proxies, LT, quad cores blah blah blah and if we are not careful we can all be at risk of going into digital overload – not seeing the wood through the trees, the creative through the technical. Technology should help take some of the pain away to let us be completely focused on creativity, it shouldn’t dictate it.
With hardly any time to catch my breath I am already making filming and web design preperations for the Cannonball Run Europe which kicks off on 4th July and three sizeable corporate web videocasts scheduled in May. Rather than think about what technology I have at my disposal first, I am instead going to bust out the pad and pencil. (NB not an iPad!)
Great concepts and ideas come from not being tied to a gadget, so after completing this post the iPhone is going off.
Posted on April 3rd, 2010 by admin | No Comments »
In addition to the usual traditional web design methods we use to reach your audience, video has become a strong, viable medium to communicate with your visitors.
Viewing video content streamed directly from the internet has grown in popularity, and with increases in bandwidth and compression technology, high quality, interactive video applications can be delivered right from within your website, helping you drive new levels of engagement with your visitors, enhancing key relationships, user knowledge and business performance.
Rich interactive presentations can be built cost effectively & quickly and are a unique way to deliver your message, combining video and audio with interactive screen content. Imagine this…you normally deliver your companies’ annual report through a bound paper copy or an electronic file such as a PDF which is emailed to shareholders.
Why not deliver a personal message and overview of the report, complete with interactive content as you progress through your announcement? Deliver financial reports and allow users to interact and view relevant content at the same time, and give them the ability to watch at their own pace or review content again.
Other examples could include launching a new product, explaining a service, conducting a training course or making a company announcement to your staff. And its not just about delivering a message, interactive content can be used to generate additional targeted revenue streams and attract new visitors to your site.
Video is the future of brand and stakeholder engagement on the web – contact us to find out more!
Posted on October 3rd, 2009 by admin | No Comments »
