Creativity over technology
It’s been a pretty hectic start to 2010, and following a trip to Zaafarana in Egypt and Les Coches in France to produce a selection of video podcasts I started to realise I had to really put some serious thought to hardware and workflows if I was to make it through an already busy year of web and video production.
I consider myself pretty technically comptent, to many I am considered a techie geek – always one to embrace the latest gadgets and push them to their full potential in my work. The last two years in particular have seen real advances in the kit and technologies at our disposal – HD DSLRs, go pros, prores, proxies, LT, quad cores blah blah blah and if we are not careful we can all be at risk of going into digital overload – not seeing the wood through the trees, the creative through the technical. Technology should help take some of the pain away to let us be completely focused on creativity, it shouldn’t dictate it.
With hardly any time to catch my breath I am already making filming and web design preperations for the Cannonball Run Europe which kicks off on 4th July and three sizeable corporate web videocasts scheduled in May. Rather than think about what technology I have at my disposal first, I am instead going to bust out the pad and pencil. (NB not an iPad!)
Great concepts and ideas come from not being tied to a gadget, so after completing this post the iPhone is going off.