Posts Tagged ‘corporate’

Lock, stock, and two smoking shopping centres

Over the last few months we have been working on a number of B2B promotional videos for retail shopping centres around the country. It’s been a great opportunity to try out some new ideas and work closely with a great marketing company who are looking try something innovative on projects that typically would be, well rather dull!

One such project has been for a major centre in Cardiff. 6 actors and actresses delivering lines throughout the centre and shot as ‘point of view’, the requirement was to produce a seamless tour of the shopping arcade. This meant the whole 3 minutes needed to be shot in a single take – if anyone messed up (including the camera operator!) it was back to the start.

Everything was shot using a glide cam body mount and floating arm to ensure smooth motion as the camera operator moved around, and the final edit is being colour graded in a Lock Stock and Two Smoking Barrels style.  We were also responsible for casting the actors based on the script provided – the marketing company however were solely responsible for the crew all ending up in Flairz 70’s revival club that evening!

We will post the final video here once completed.

Posted on July 14th, 2010 by admin  |  No Comments »