Archive for May, 2009

Twitter this, MySpace & Blog that – Social Media is for kids, right? Wrong! Read on…

So what is Social Media? In a survey carried out by the authors of ‘The Social Media Bible’, nearly 70% of 600 people questioned were not especially familiar with the term – again many people think they should know what it means, but most are unsure.

Social Media refers to activities, practices and behaviours among communities of people who gather online to share information, knowledge and opinions using conversational media. Conversational Media are web-based applications that make it possible to create and easily transmit content in the form of words, pictures, video and audio.

Forrester Research reported that 89% of CEOs surveyed said they had adopted at least one of six prominent Social Media tools – blogs, wikis, podcasts, RSS, social networking, and content tagging – and 35% said they were already using all six of the tools. McKinsey also reported the following percentages of companies surveyed that planned to invest in social media tools: social networking (37%), RSS (35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%). Social Media tools that you may have already heard of or used include services such as LinkedIN, Facebook, Wikipedia, Constant Contact, WordPress, Flickr, Twitter, YouTube, Digg, iGoogle, RSS, Skype and many many more…(the list goes on and on…)

So should you be considering Social Media within your business? The world of social media enables your clients, prospects, employees and parties with a vested interest to communicate to potentially thousands within seconds. Even if you are not actively running a Social Media campaign, what are other saying about you or your competitors? what trends should you know about, as they occur? Social media marketing focuses on creating opportunities that let your customers associate themselves with you and your brand.

Can we guarantee your success with Social Media? Of course not, but the alternative is doing nothing and waiting to see what those around you do – many forward thinking businesses are exploring Social Media as a new way to communicate and collaborate with their employees, prospects and clients. There is no denying that you will hear the term Social Media many times within your business – now is the time to ensure its working for you!

Blue Juice offer Social Media Consultancy and Management Services, contact us to discuss in more detail and book a consultancy session!

Two days of fantastic conditions made Swansea Bay the place to be if you wanted to see the best kitesurfers and landboarders in the UK.  With broken cloud and only a few showers the crowds were out to support the competitors, entertained by Lewis Crathern on the mic, all under the watchful eye of 5 times World Kite Surf Champion, Arron Hadlow.

Congratulations to Toby Raw, local Littlehampton rider competing for the first time in the Pro Mens – he nailed it and took first place. Blue Juice sponsored rider Dan Sweeney fought off tough competition and won all his heats, and finished second overall, setting himself up for the season ahead.

Blue Juice were there to capture the event in stills and on film.

Blue Juice spent Bank Holiday Monday down in Littlehampton on a typically British overcast day, but the most important thing was present – a good south westerly wind.  It was a good opportunity to test out some new camera equipment ahead of the busy summer season, including broadcast quality mics and fluid head video tripods.  Photos from the day can be viewed here - http://bluejuicedesigns.co.uk/gallery-slider-may09.php. Video footage will feature in a forthcoming release for Dan Sweeney, UK KiteSurfer.

We are pleased to announce Cavendish Chartered Surveyors, a nationwide surveying business, have chosen Blue Juice Designs to create their new brand identity and website.